The digital vending machine business is attractive to different people, and small businesses can put ads on the vending screens to promote their business. The Best Vending Machine Locations place snacks and drinks where people can easily find them and where daily foot traffic is consistent. Offices, busy lobbies, and waiting areas are great choices, but safety and easy access also play a big role in making money.
Choosing the right spot helps keep sales steady and customers happy. It is important to understand what factors make a location truly profitable before installing a vending machine.
How to Identify a Viable Vending Machine Location
To be a successful person in the vending machine business, choosing the right location is very important. There is a need to research for identifying a high traffic location, where one can put their vending machine and also run some business ads on the vending machine screen. For advertising small bussinesses vending machine screens are a good option, where many people use machines for snacks and drinks, and also get exposed to the vending ads. One should secure the location as the business owner.
Traffic
For a successful vending machine business, foot traffic is the key. There are two categories of buys. One is impulse buys, and the other is habitual buys. Some people only pick and go, but there are some audience who daily visit the vending machine, and they are habitual. For business ads on the digital vending machines, foot traffic is important. There is a need to find the best vending machine locations with high foot traffic.
The Best Locations for Vending Machines
To find out the best locations for a vending machine, there are many experienced operators who are guides to put their vending machines in good places.
Manufacturing / Distribution Facilities
Manufacturing facilities, industrial parks, and distribution centers are all great locations for vending machines. These businesses generally employ hundreds of people over multiple shifts (typically 24 hours a day). Many facilities offer short breaks, and staff don’t generally have time to go off-site to a restaurant. Placing advertising vending machines in the break room gives them options – and provides the vending business with a great source of steady income.
Offices
Businesses with 100 or more employees are great locations for advertising vending machines. Employees get hungry and thirsty throughout the day, and vending machines provide options for people who don’t pack drinks, snacks, or lunches for themselves, which, in today’s busy world, includes most people.
Apartment Complexes
Apartment complexes are a flurry of activity with people constantly coming and going 24 hours a day, seven days a week. Many complexes also have laundry rooms, common areas, playgrounds and parks, party rooms, or gyms. These are great locations for advertising on vending machines since all members of the community have access to those spaces, and many residents utilize those areas regularly. One or more locations on the property can be ideal spots to place vending machines with a wide selection of food and beverage products.
Hospitals
Hospitals never close. They are open 24/7, 365 days a year. They also offer three very distinct types of buyers. For patients, vending can offer a nice treat and a break from traditional food. Caretakers and staff love the convenience and choices provided by vending machines–they also don’t have time to leave the facility to go to restaurants. Finally, guests who are visiting and caring for loved ones often turn to vending machines for a quick snack so they can spend more time with loved ones. Being open 24/7 with multiple shifts and multiple buyers is the ideal combination for vending machine profits. Businesses also put ads on vending machine screens for good exposure.
Nursing Homes / Care Facilities
Like hospitals, nursing homes, and care facilities are open 24/7, 365 days a year. Residents love the variety of snacks offered, and visitors turn to vending as a quick meal or snack option to spend more time with their loved ones. Finally, most nursing home care staff work longer shifts and have short breaks. This makes vending a perfect option to keep them energized throughout their entire shift. All of these factors lead to a very profitable and high-volume location.
Car Dealerships
The average consumer will spend nearly 3 hours at a car lot/dealership when looking at vehicles. These locations also have very high foot traffic and long hours. On top of car sales, most dealerships offer complete service centers too, with average wait times ranging from 1.5 to 3 hours. Not to mention the sales, technicians, and service staff all turn to vending machines for convenient food and drink options. All of these factors combined make car dealerships one of the top-grossing locations for vending machines for advertising. Another benefit is that most car dealerships are part of a larger family of dealerships, giving you the perfect chance to expand your business into new locations.
Gyms
People who go to the gym often feel hungry after a workout, but they don’t want unhealthy fast food. They look for quick and healthy snacks instead. This makes gyms and fitness centers some of the best vending machine locations for offering nutritious food and drinks. Gym staff also benefit during their short breaks and need easy access to healthy options without leaving work.
Retail Stores
In a retail store, there are two specific audiences for vending machines. First, the customers coming in and out of the store. People often get hungry and thirsty while they are running errands, and a vending machine placed near an entrance can be a great way to capture foot traffic and leverage impulse buys. The second audience is the employee base. Retail employees usually get one or two ten-minute breaks a shift and a short meal break. They usually don’t have time to run to a restaurant to grab a meal or snack, and vending machines provide an affordable opportunity to fuel up before going back out on the floor.
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